When it comes to home buying and home selling, we all want clean, clear information that can help us make informed, smart choices.

Real estate professionals have access to numbers that can help define value and market trends, but — like anything — numbers can be manipulated to serve biased opinion.

At our brokerage, we’ve found a powerful way to address this valid and healthy skepticism: we present simple, accurate market statistics for a specific market, as a benchmark and relate that to the price-point of interest (the price at which a buyer or seller is hoping to pay or receive).

To put it another way, we find out how many homes in a specific location or market are available for sale, in relation to the number of homes currently in escrow, plus the number of homes that have sold within the last 90 days:  and that, my friends, is how you get to the real pulse of any market.

Getting to The Objective Truth

I don’t care what part of the world I am in. If I am provided with this simple, statistical information, I will immediately be able to assess:

1. If it is a buyers/sellers market, and

2. What sort of negotiating strength I have as either a buyer or seller.

Because in the end…numbers don’t lie. The market is what the market is.  It’s the interpreters that you have to watch out for.

This is the reason that, at our brokerage, we make sure we know that our role is to present information in objective fashion, and then use that data to create a solid strategy with our client.